WCKDPUMPS is a fitness Coaching/Apparel Brand with a mission to guide and assist men & women in the fulfillment of their health & fitness goals. As a cofounder of this brand, I contributed immensely to helping build it from the ground up. I took on the responsibility of conceptualizing, designing, and creating the entirety of brand graphics, products, and templates, while establishing and maintaining a cohesive, consistent brand identity across a vast array of physical & digital touchpoints.